While "Base" conversions are triggered when a sale is made, there are other types of non-paid conversions that we call “events”. If enabled, these tracking events will be triggered when a customer reaches a specific point in the offer's funnel, such as when they add a product to their cart, or when they hit the checkout button. These events can be very useful when optimizing your campaigns.
First, it is important to note that not all offers have this feature enabled! The easiest way to confirm whether or not an offer has additional events setup, is to visit the offer’s page in the platform and check the “Payout” section.
In the screenshot above, you can see that “Base” has a payout of $80.00 (“Base”, refers to the "base conversion", which is triggered when a sale is made). This particular offer also has an “Add to Cart” event with a payout of $0.00. The presence of the $0.00 “Add to Cart” event here means you will be able to track it in your reporting screens.
The platform has several reporting and analytics screens where you can analyze your campaign in detail, including tracking your events and conversions.
Note: Some offers may also have a "Google/FB Pixel" Event with a payout of $0.00. Since we rely on postbacks for tracking conversions, these events are setup to allow you to input your HTML pixel directly into the platform. In this setup, when a sale occurs, the Base conversion is triggered at the same time the Pixel Event is triggered.