Setting up a postback is easy! If you don't fully understand what a postback is, check out this article.
To setup a postback, you must first navigate to the "Postback" section of the platform:
On the screen it brings you to, you will notice 3 options at the top:
We will use "Conversion" postbacks for the primary conversion point (e.g., a sale), and "Event" postbacks will be used for optimization events (e.g., "Checkout", "Add to Cart", etc) and Pixel integrations.
If you are able to use a postback for tracking, that is always our first recommendation. Postbacks are easy to setup, they are supported by every offer, and they tend to be the most reliable method. The platform you are using should provide you with the necessary documentation on how to generate and configure a postback from within it.
For now, let's pretend your platform provides you with this URL for your postback:
https://example-postback-url.com/postback?cid=CLICK_ID
On the "Manage Postbacks" screen in our platform, you need to click the "Add Postback" button, which will bring you to this screen:
This is where you can select what kind of postback you want to setup and whether you want it used for all offers ("global") or just one offer ("specific"). For the purposes of this example, we will setup a Global Conversion postback (meaning it will be used for "base conversions" on all offers you promote).
Under "Delivery Method" select "Postback", and copy/paste the postback URL you got from your platform into the "Postback URL" box:
In order for a postback to work, you need to pass us a unique click ID generated by your tracker, so that we can pass it back to you when a conversion occurs. To pass a click ID to us, you will need to configure the tracking links you pull from our platform so that your tracker inserts its click ID into one of our subID parameters. For this example, we will pass your platform's click ID in our tracking link's sub3 field:
https://www.example-trackinglink.com/2H8NUUW1/WT40ITW/?sub3={click_id}
{click_id} - This is an example of what we call a "macro" - it acts a placeholder that a platform uses to insert specific data. The "macro" for a click ID varies between platforms, so you need to make sure you use the one your platform supports.
Now, when you start sending traffic through your platform, your tracker will know to replace {click_id} with a unique click ID it generates. Our platform will then store that value in the "sub3" parameter for later use.
Since you are passing your click ID in the sub3 parameter of the tracking link, we will set your postback's click ID parameter equal to our platform's {sub3} macro:
https://example-postback-url.com/postback?cid={sub3}
Now, when a conversion occurs, our platform will replace the {sub3} macro in your postback with the click ID value you previously passed to us, and then it will trigger the postback. Your platform will then trigger a conversion and attribute it to the click associated with the unique click ID it generated in the beginning.