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Using Postbacks and Tracking Pixels in Everflow

Often times, it can be very useful to pass conversion data back to a traffic source or your own tracking platform. There are two main ways to do this: using postbacks and pixels.

All of our offers can be setup with postbacks (server-to-server tracking). Postbacks are the most reliable way to track conversions, because they do not rely on cookies or the loading of a tracking pixel on the offer's page.

Instead, all of the tracking occurs on the serverside, where a unique "transaction ID" (aka "click ID") is generated for every click on your tracking link. When a conversion is triggered, the platform uses that transaction ID to identify which click it came from and send conversion data back through your postback. For a postback to work properly, you need to ensure that both the postback URL and the tracking link you get from us are setup correctly.

For a walkthrough on how to setup a postback, see this article. 

Tracking Pixels are an older form of tracking that some traffic platforms still use. Pixels are placed in the code of a specific webpage after an offer's conversion point, so that a conversion is triggered any time that webpage is rendered. Pixels are often placed on "Thank You" pages, following a sale or form submit.

Unfortunately, changes in privacy laws and browser features have led to them becoming less reliable for affiliate offers, since 3rd party cookie support is widely being phased out, many countries now require user consent for the use of cookies, and ad blockers can outright block pixels from being rendered.

Pixels are still used by platforms like Meta and GoogleAds, so unless you can setup an API integration, using their pixels is often the easiest way to enable tracking - as long as the offer supports it. Please note, the use of pixels is not supported on every offer - you need to make sure the offer can support pixel tracking before implementing it.

To learn how to identify which offers support tracking pixels and how to set them up, see this article.