Troubleshooting Postbacks

If you setup a postback in our system so that you can track conversions in your own tracker, there a few things we can check.

• Make sure the postback is setup for the correct offer or as a "Global" postback
  • If you set it up for one offer and then run traffic to a different offer, the second offer will not track. This can be edited under the "Postback Level" section of the "Add Postback" screen:
    
  • A Global Postback will work for all offers; however, some people may prefer to user Offer-Specific postbacks for numerous reason. If your postback is already setup as Global, move on to the next point
• Make sure you have correctly set up your tracking link's sub ID parameter to match your postback's click ID parameter

  • This is by far the most common cause of postback tracking issues.

    For example, let's pretend your platform provides you with this URL for your postback:

    https://example-postback-url.com/postback?cid=CLICK_ID

    And this is the tracking link you pulled from our platform:

    https://www.example-trackinglink.com/2H8NUUW1/WT40ITW/
  • You need to make sure you set up the tracking link you pulled from us with a sub ID parameter equal to your tracker's click ID macro. We recommend passing click ID in sub3:
    
    https://www.example-trackinglink.com/2H8NUUW1/WT40ITW/?sub3={click_id}

• • Then, you would make sure your postback's click ID parameter is set equal to our platforms sub3 macro:
    
    https://example-postback-url.com/postback?cid={sub3}

• Make sure you selected the correct "Postback Type"
  • You can configure postbacks to track "conversions" or "events". If you set up your postback to track events, it will not fire when a conversion occurs, and vice versa.

Still having issues? Reach out to your Account Manager, submit a support ticket, or reach out to your tracker's support team.